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Working Mums: Career Advice from Digital Marketing Mum!

Working Mums: Career Advice from Digital Marketing Mum!


“Once you have children, life as you know it is over!” How many times have we heard that old chestnut? You, I, no doubt all women (even those without children) feel that you cannot progress in a career you love if you want to procreate. It’s true, we have a responsibility for our children but why should that result in giving up on something we have spent our whole lives working towards? The answer…? It absolutely, categorically should not!

 

Photo Credit: Bigfoot Digital

Frustratingly, women are made to feel inadequate, incapable of leading a team or advancing in their career, while raising a young family. Perhaps one of the toughest of careers to progress in as a young mother is digital marketing. According to new research, men are 40% more likely to be promoted into senior management roles than women (source). We caught up with working mum of two, Steph Briody, who against all odds is working as a Senior Account Manager at the leading London SEO Agency, Bigfoot Digital. Steph loves working at Bigfoot Digital as it has given her the flexibility to pursue her career goals and become an excellent mother.  

Here are her top tips on how to have a successful career and be a good mother… all in a day’s work:   

1) Prioritise self-care

While finding time for exercise, relaxation and general ‘me time’ can be difficult, it’s certainly not impossible. Setting time aside for yourself is essential when it comes to finding the perfect work, life, kids balance. In those moments alone, I plan, strategise and focus on my goals. Self-care, physical activity and sleep, for example – these are essential in keeping an open mind.  

2) Don’t settle in your job

When I started a family, my biggest fear was having that conversation with my boss. I have always worked hard and loved my job. Call me selfish, but I didn’t want to compromise that and feared that my pending pregnancy was going to be the catalyst. I worked long hours, 60-70-hour weeks, including Saturdays. Part time work was certainly not an option, which is often a deal breaker for parents.

Moving to my current digital marketing job was the best decision I could have ever made. Don’t get me wrong, I still put in hard work but the rewards are more time with my family and flexible working hours. We are a team of head-strong women and I absolutely love that about Bigfoot Digital. There’s no gender divide or stereotypes; the same advancement opportunities are offered to everyone. I’d recommend working here to all digital mums out there!

3) Learn from your children

Personally, my children have made me more creative. They encouraged me to be more ambitious, fearless and ultimately determined to succeed. Not just for myself, but for them as well. They made me appreciate the time I had, particularly during pregnancy, in the most productive way. I spent time focusing on the next steps in my career. It’s remarkable just how much can be done during nap times and despite your body aching and your sleep deprived mind.  

3) Don’t be afraid to ask for help

I love my children, but sometimes, I do need to reach out for support. Whether that’s through work or in my personal life. I’m lucky to have friends, family and colleagues who are incredibly supportive. Be open and honest with your employer about your pregnancy from the get go. Every employer is different, and only you will know how much to share, but if you need to arrange flexible working hours or leave from work, then all you need to do is ask. Some will be parents themselves and, therefore, will understand the responsibilities of motherhood.

4) Build your confidence

Having a baby is exhausting, but equally can be a real confidence booster. You muddle through the first month of looking after your little one, struggling to keep a clear head as you come to terms with going back to work. You might feel overwhelmed at first, but your confidence will develop. Being a mother has taught me how to be more strategic with limited time and to manage difficult situations with a certain authority.  

 

Photo Credit: Bigfoot Digital

 

I’d like to say a big thank you to Steph for taking the time to speak with me today. I hope she has inspired you to take the next step in your career with a positive mind. From one mum boss, to another… power to us all!

 

*This post was published in collaboration with Bigfoot Digital.

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