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Three Years of Blogging

Three Years of Blogging

It occurred to me recently that I’m coming up to my three year blogging anniversary. I began, like a lot of mummy bloggers, after the birth of our first daughter. That time has absolutely flown by! Now she’s about to head to school full time and I’m still tip tapping away at this little blog of mine. 

When I started blogging, I didn’t expect it to go on for more than a few weeks. It was something I did to pass the time and to engage my brain, when I felt like all I was doing was changing nappies and sterilising bottles. I got the bug though and I’m proud to say that I carried on. I took the time to learn the ropes, or some of them as blogging is a constant learning curve. I invested time and money into making this little corner of the internet a haven and a job.

Blogging isn’t always sunshine and roses –  

I discovered early on that being a blogger is a lot of hard work. It’s not just about typing a few words and hitting publish. You have to work an incredible amount of hours to produce the right content for you and your readership. You have to learn how to use social media to your advantage and this task can be so exhausting. You could literally run your blog and social media accounts for twenty four hours a day, seven days a week and there would still be more to do.

The worst thing about blogging for me is the comparison game. There are so many amazing bloggers out there and it’s hard not to compare my work to theirs. I read other posts and wish I could write in that way. I scroll past Instagram images and feel envious of the photographic ability of others. This is such a black hole, one that’s hard to get out of if you fall too deeply into it. 

The trick is not to get dragged into the comparison game, it’s not healthy or helpful. It’s also paramount that bloggers take some time off, to avoid feeling completely burnt out. I believe that everyone, bloggers included, should take regular breaks from social media and screens in their entirety. To carry on winning at blogging life, it’s essential to shut out the negative thought patterns and to give yourself some time out. I’ve learnt this the hard way.

Don’t forget the good bits –  

Even though there are areas of blogging that you have to be cautious of, there are so many others that are absolutely amazing! When I started out I had no idea that working hard at blogging could bring with it an immense amount of opportunity. The last three years have been a whirlwind of product reviews, days out, sponsorships and brand ambassadorships. I had pipe dreams of becoming this kind of blogger, but I never actually believed it would happen. 

Don’t get me wrong, I’ve worked hard to get this far. I worked at my blog for a whole year before I could actually call it my job. I made it happen though and I’m still amazed by this each and every day. I’ll be forever grateful for all of the opportunities that have fallen into my inbox, mostly because our girls have had so many experiences that they wouldn’t have had, if I wasn’t a blogger. I’m also grateful for the identity that it has given me outside of being ‘mum’. Through blogging I get to contribute to our lives financially as well as my husband, and this makes me feel so good about myself. 

I hope that this blog of mine continues to thrive for many more years yet. I can’t thank my readers, my sponsors and my family for all of the support that keep The Tale of Mummyhood online!


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The Pressures of Being a Blogger

The Pressures of Being a Blogger

For some reason, some people believe that being a blogger is a walk in the park. Often all they see is what we get; the days out, the ‘free’ stuff, easy money made from messing around on social media. If I’m being honest I get why people think this, it does appear to be an easy choice for those that want to make a few quid. I hate to disappoint those with such an opinion though, I’m afraid it’s much harder work that us bloggers are letting on!

What people don’t see is the stressful side of the job. They don’t see all of the hard work that goes into maintaining a blog, the technical side that sees one task take literally days to complete. They don’t see the day-to-day mundane side of blogging. The things we have to do each and every day, that’s right no days off, just to maintain a presence and keep things ticking over. They also don’t realise how hard it is to maintain multiple social channels. Suddenly the fun side of social media becomes a chore as we try to make our mark on the influencer world. If it was as easy as clicking publish, we’d all be millionaires.

The harsh reality of becoming a blogger –

In actual fact, blogging is not all sunshine and roses. It can be incredible stressful at times and can leave us full-timers wondering why we bothered starting up this ‘blogging thing‘ in the first place. Yes there are perks to the job, but as with every other job that has benefits, they have to be worked hard for. I know I’m not alone when I say I worked on my blog solidly for an entire year before I made a dime from it. Blogging is a labour of love and it’s not to be taken lightly. Doesn’t seem so glamorous now, hey?!

This summer I stepped away from my blog for a few weeks. I felt like I wanted to take stock and reevaluate my direction. As it turns out, I was just a little burnt out, all I needed was time away from the screen to get my spark back. You see, because blogging is such an all-consuming job we don’t get to take holidays where we can just switch off. You can guarantee that I lost money in those few weeks and as a blogger that was a conscious decision I had to make. Take time out for myself and my family and make less money, or carry on full speed ahead missing out on quality time with my girls but make a packet. Not an easy decision, but I’m confident I made the right one. Just another on of the pressures of being a blogger.


To highlight just how stressful this line of work can be, I got in touch with some of my fellow bloggers to find out what they find most difficult about the job;

Victoria from Lylia Rose: ‘The never ending amount of work to do and playing every role – copywriter, accountant, photographer, receptionist, website designer, applying for jobs daily, etc. It can be overwhelming sometimes and I feel like I need to clone myself!’

Mandi from Big Family Organised Chaos: ‘Uncertainty! Will you get enough paid work in this month to cover the bills, will the payments you are due be paid on time, will you end up doing a full working week with no money to show for it, and why are you still working at midnight because you HAVE to get that post written before the deadline but the children have needed you for everything all day!’

Nicola from Mummy to Dex: ‘Personally, I find it stressful when I have to negotiate fees. I always worry I’ve put people off with what I charge. I guess I suffer from imposter syndrome and doubt my capabilities as a blogger.’

Nickie from Typecast: ‘Comparing yourself with other bloggers. Seeing other bloggers work on a campaign you thought you pitched well for but didn’t get. Finding enough hours in the day to hit deadline.’

Emma from The Mini Mes and Me: ‘When clients don’t pay on time and you have to chase and chase and chase them for money owed. I think sometimes they forget that blogging is often the main income for many.’

Lisa from That British Betty: ‘I get frustrated that I can’t spend as much time as I’d like to on my blog – I KNOW I could make it a success if I had more time. I work 45 hours a week in PR so often come home tired and don’t feel like doing even more writing! I also miss out on cool brand events as I can’t drop everything and attend an event at 2pm on a Tuesday.’

Michaela from Adventures of a Yorkshire Mum: ‘When people assume that everything is an ad. People commenting on Instagram ‘aren’t you supposed to #ad this’ annoys me as, if it was an ad, I would mention it. And I don’t want to have to write ‘this is not an ad’ on every post I do! ‘

Natalie from Plutonium Sox: ‘The thing that annoys me the most is that people assume because I’m at home I’m not working. I had a deadline to meet for a post this morning, so had to get it written yesterday. Youngest is still on half days at school this week so I literally had a couple of hours in the morning and a couple of hours in the evening. So instead of being able to get my head down and work, I helped my dad with some land registry searches in the morning and helped my husband with building a bed in the evening. When we move I’m putting a home office at the far end of the garden and a ‘sod off’ sign on the front door.’


Thankyou to all who made this post possible!


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#Blogstravaganza #77

#Blogstravaganza #77

Hello and welcome to #Blogstravaganza, with myself and Jo from Cup of Toast!

Happy Friday one and all, I hope you’ve all had a great week! Thankyou to all you lovely linkers, it’s absolutely fabulous to have you join in each week!

#Blogstravaganza News!

With the new GDPR guidelines coming into force very soon, I have a new GDPR compliant form for those who would like to receive #Blogstravaganza reminders via email each week. If you’d like to join the list, please do SIGN UP HERE!

Featured Blogger

My favourite post from last week was this one from The Next Best Thing to Mummy! Grab your badge here:

Tale of Mummyhood
Cup of Toast

It would be great to continue to spread some love over on Instagram, please do remember to use the #Blogstravaganza tag on your images! Here are a couple of my favourites from this week!


View this post on Instagram

I'll let you into a secret. We were at a supposedly family friendly festival 2 weeks ago and it was dreadful. Today we have also been at a family friendly festival and it has been amazing. We have watched Cbeebies favourites onstage, met the Gruffalo, practiced circus skills, said hello to some parrots, eaten some great food, met Bumblebee, driven a car and much more. We can't wait for tomorrow…Geronimo you have been amazing. If you are anywhere near Knebworth come tomorrow for round 2. It is non stop fun #awanderfulchildhood #capturingtheday #followyoursunshine #freespiritedchildhood #Blogstravaganza #lovelifeoutside #moretoexploreoutdoors #myhappyviews #mycolourfulkids #myhappycapture #outdoorsfamilylife #pixel_kids #rememberingthesedays #snaphappybritmums #todaysmomentintime #travelmadfam #ukexplore #ukftb #wanderlustkids #wearetravelmums #whatevertheweatherkids #worldoflittles #bucketlist #happiestplaceonearth

A post shared by Suzy McCullough (@ourbucketlistlives) on


on’t forget the join the #Blogstravaganza – Opportunities, Blog Share & Support group on Facebook.  If you want to share your posts, get some advice from fellow bloggers or simply have a chat, do head over and check it out!


Tale of Mummyhood
Cup of Toast


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The Ways of a Woman with Ambition

The Ways of a Woman with Ambition

I’ve never described myself as a woman with ambition before. My usual take on life is more sit on the fence, rather than fight for what I believe in. I’ve always worked hard, but I’ve never had a passion for what I’ve done. I’ve always been happy enough to do an honest days work, without needing to push the boundaries or seek ways to continue to learn and grow.

I’m not exactly sure when things changed. I suppose it was sometime after having children, probably during the time I was pregnant with our second. I began writing and steadily things began to change. I found time to write and I found time to learn, I still do. After a while I began to realise that I didn’t have to let the world pass me by, I could join in the fun and make something of myself along the way.

My world is now full of opportunity, I learn something new each and every day. Educating myself doesn’t seem like the chore it used to. I have fire in my belly and I have a constant need to feed it, to keep it burning. Cheesy I know, but it’s hard to describe just how much passion I have for what I do and for all of the amazing things I’m yet to learn.


New plans for 2018 –

Over the past year especially, The Tale of Mummyhood has gone from strength to strength. I have so many ideas and plans in the pipeline for my little corner of the internet. 2018 will be a time of new beginnings for me too, with the launch of my second blog Salubrious Place! Earlier in 2017 I had the idea to start another blog with more of a focus on health, beauty and wellbeing. Areas that I have so much interest in, but don’t always fit well with my first blog.

I dabbled with Salubrious Place when I initially had the idea, but the time just didn’t seem right. I didn’t have it planned out well enough and found myself becoming overwhelmed, a little like spinning plates. I’ve had many months to plan now though, so I’m determined for 2018 to be the year I really get Salubrious Place off of the ground.

So now I have two blogs, that are in a lot of ways connected, but also very separate. I’m ready for the work load and even more than that, I’m ready for the learning curve! 


Finding time for the day job –

As well as all of this, late in 2017 I was offered an opportunity to go back to hairdressing one day a week. This isn’t something I’d been planning on doing, but it’s another string to my bow and something I just couldn’t say no to. It’s still a self-employed role and I choose the hours that I work, which means I can fit it around Hubs’ shifts to avoid any childcare issues.

I must admit, the first few weeks were hard. I’ve never left the girls to go out to work before and as much as I know people do it all of the time, it wasn’t the norm for our family. I very nearly quit before I’d even begun as I was so bothered by having to leave them. Within a year or so though, both girls will be at nursery and that’ll mean I have to leave them whether I like it or not.

This year I’m going to need to be on top of my game to achieve my goals and to grow every aspect of my business further. Determination, organisation and passion are the ways of a woman with ambition! 


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Finding your Blogging Feet – Success Tips from Experienced Bloggers

Finding your Blogging Feet – Success Tips from Experienced Bloggers

Entering the blogging world can be extremely daunting. Not only is there immense amount of work to get through, but there are bloggers out there who just seem to be nailing it. For those that have just opened their social media accounts, seeing others with tens of thousands of followers can certainly stop you in your tracks. Initially, reaching those figures seems so out of reach.

All bloggers have to start somewhere though. A good following and readership isn’t handed to anyone on a plate. All of these people have had to work incredibly hard to become as successful as they are. They also have to continue grafting to keep up with the fast pace of blogging, if they want to stay at the top of their game. Considering just how experienced some of these great bloggers are, I thought it would be a good idea to pick their brains. To find out the one thing they continue to do that has helped them succeed and that continues to help them progress!

The one thing I always try to remember is that social media doesn’t always reflect reality. As a blogger, it’s easy to feel overwhelmed by how successful someone else is. You just have to remember that they’re human too and that they’ve had to work damn hard to get where they are. It’s not sunshine and roses for everyone, all of the time! In my experience it’s best to use someone else’s success as something to aspire to, not something to be envious of.


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What makes those kick-ass bloggers, so kick-ass?!


Lyndsay from Fizzy Peaches: ‘For me, it’s got to be sheer determination and perseverance! It’s really a 24/7 job and you can’t take your finger off the pulse for two seconds. People think I’m mad for working on Sunday evenings and all the way through my maternity leave, but I’m really pleased I have as I’m seeing the rewards for it now.’

Jodie from Maidenhead Mum:  ‘I will always remember having a ‘lightbulb’ moment over photography. I’d always used smart phone photos and figured that was OK as blogging was meant to be a ‘quick and simple’ thing. Switching to DSLR quality photos has made a huge difference and opened so many doors for me. I’ve invested in a mirrorless camera which gives pro results but which is small enough for me to take everywhere.’

Beth from Twinderelmo: ‘Being surrounded by positive inspiring bloggers. Without some of my lovely blogging friends I would never have had the balls to believe in myself and ask for higher fees which has hugely benefited myself and my family.’

Pete from Household Money Saving:  ‘Focusing on SEO with the help of Yoast. It took me a while to realise the importance of keywords, so people can find you through search engines.’

Samantha from North East Family Fun: ‘Increasing the amount I post definitely helped (I have posted 5-7 times per week for the last 3 years) and teaching myself SEO. My blog can easily have over 2000 views per day if I do nothing at all thanks to good SEO on older posts.’

Laura from Edinburgh with Kids: ‘I’m definitely still working on this but having self-belief and not under estimating my own worth. I still sometimes feel like a fraud in amongst very talented people but realising that people do want to work with me (and pay me!) helps!’

Jennifer from My Mummy’s Pennies: ‘A good network of blogging friends who I can turn to for support and advice.’

Eva from Captain Bobcat: ‘Other bloggers. Without the knowledge they’ve shared with me  (and I keep learning something new every day) I could have never reached where I am now.’


A huge thankyou to all who made this post possible!




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#WorkshopWednesday – How to Boost your Pinterest Views in Just a Few Hours

#WorkshopWednesday – How to Boost your Pinterest Views in Just a Few Hours

Welcome to #WorkshopWednesday, my weekly feature with a focus on all things blogging! Each week there’ll be tips, tricks and advice on how to get your blog running like a well oiled machine!


When I first opened my Pinterest account, I was baffled. I didn’t really see the point to it and honestly, I found it a little confusing. That was until blogging became a serious profession for me, then I learned just how useful Pinterest can be. These days I’m a huge fan of the platform and I often find myself getting lost in its realms. The best thing about it though is that it’s a great source of traffic – if you’re getting it right!

During my first few months on Pinterest my views were always below 1K/month. This meant that referrals back to The Tale of Mummyhood were incredibly low, if any at all. Then I discovered Pinterest group boards! Group boards can be set up by anyone and that person can then invite collaborators to pin to said board, as well as themselves. The beauty of this, is that you can set board rules within the description to ensure that content added is being shared further than the board.

For example, the Blogstravaganza Group board has a rule that for every one pin you add, you have to repin one from another collaborator. Thus, increasing the views of your pins.

Once I’d established myself in a few group boards, I found that my views and traffic back to my blog went up immensely!

Where can you find group boards to join?  One of the best places to find boards to join, that are relevant to your niche is the Pinterest Group Boards Facebook group.


Things to remember –

  • Always find and use boards that are relevant to your niche, that way you are targeting the correct audience.
  • Always stick to the rules of the board, it’s only fair to all of the other collaborators!


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#MumisBest Guest Post – Lisa from Travelling with Kidz

#MumisBest Guest Post – Lisa from Travelling with Kidz

Welcome to another instalment of my new guest series #MumisBest!  #MumisBest is all about the ever-growing SAHM/working mum debate.  I really want this series to highlight that there’s no right or wrong way, but whatever works for you and you family.  If you’d like to take part do get in touch, I’d love to hear from you!  For now I will leave you in the hands of Lisa from Travelling with Kidz!

To Work or not to work now that is the question?

So I set out to do some research on working families. And do you know what  I discovered? Well, that in America during 2016 the mother was employed in 72.5% of the population and the father was employed 82.6% of those families. Interesting right. So what about the families that have both parents working what happens to their under school age children during the workday?

I myself have had different styles of childcare in my 12 years of being a mother. I enjoyed all of them and have learned through experience that there is really no wrong or right way for childcare choices. The services you see for childcare are either a good fit or a bad fit.

With my first child I had a younger family member move in with us to care for her. This was ideal for me because being my first child I was terrified of the idea of leaving her with complete strangers. It was something I was not accustomed to. My grandparents had taken care of me while my mother worked all the way through high school. So having a family member care for my child just came naturally. This worked out for about a year and a half. Then we learned we were expecting again so we had to seek alternative childcare.

We sought out an upstanding daycare provider that got good reviews online as well as wonderful reviews by word of mouth. So my 2 year old and my newborn were going to start the big “D” Daycare.  The year went well then we found out we were expecting again.

It was when that I felt the need to give stay at home mom a whirl. So with 3 children at home I found my days filled with love, happiness, laughter and a bit of craziness. I stayed home for a year and a half. I loved it but to be honest I longed for the interaction that work brought. I missed the work routine.

So I went back to work and again we found out we were expecting. So we went back to daycare and started with afterschool care at the older kids school. It went on like that for 5 years. It worked out for all of us.

It wasn’t until we had our 6th child that we decided that our daycare/afterschool fees were to high. I did some research and was shocked to find out that families were spending on average 10-25% of their monthly household income on childcare services! That’s a lot of money! However, I wasn’t ready to stay at home again. I still had career goals that I wanted to reach. (Don’t get me wrong I LOVE my family and they come before anything. But with 6 kids we needed to be a 2 income family)

It was then that I met a girl at work who was fun, caring and trustworthy. Not to mention that my children really liked spending time with her. So that was the beginning of Nanny adventure. I must say that it is a really good fit for us. She helps me out immensely at home with the children. This has by far been the best childcare option I have tried to date. This is my good fit.

As you can see I have tried out several forms of childcare and have found that for my needs a Nanny is the best fit for my family but again everyone is different. What do you do for childcare? What works best for you and your family?


My name is Lisa. I am a wife and a mommy of 6. Also work full time outside of my house. I am a vacation planner, a peace keeper, a beginning blogger, a money saver and the owner of many other hats.

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The Endeavours of Highly Successful Procrastinators

The Endeavours of Highly Successful Procrastinators

Procrastination. We’ve all been guilty of it at one time or another. It usually hits when a deadline is looming, when you know you need to knuckle down and get some work done. That little devil pops up on your shoulder and diverts your attention to a meaningless task, that’s disguised as top priority. It’s so easy to while away the hours, being less than productive but loving every second!

Personally, my preferred method of procrastination is social media. Like many other bloggers before me, I already spend an above average amount of time perusing my channels for work purposes. You’d think I’d have my daily fix, but there’s always an hour to scroll through my Instagram feed and to pour over the amazing Facebook pages of my fellow bloggers.

Sometimes I feel like the Queen of Procrastination, but surely there must be more of us out there? Maybe others have far more exciting ways to pass the time when they should be working? So, I decided to get in touch with my peers, to find out their favourite ways to procrastinate. If you’re like me, you’ll be taking notes from this list too!


Bloggers on procrastination –


Laura from Woman in Progress: ‘That would be endless Facebook checking…’

Victoria from Lylia Rose: ‘Sorting through wardrobes and drawers to list on eBay instead of completing blog work first.’

Sarah from Mummy Cat: ‘YouTube.. I lose myself on YouTube sometimes, I’m so bad, I should be doing housework or writing but I’ll sit and watch stuff on YouTube or load up a game!’

Jemma from Mayflower Blogs: ‘Insta stories. I’m addicted. Procrastination at its finest right there.’

Jaki from JakiJellz: ‘Twitter. I lose HOURS! It’s totally ridiculous but it’s my guilty pleasure.’

Rachel from Rachel Bustin: ‘Refreshing my email over and over again waiting for exciting opportunities to rarely appear!’

Helen from My Crazy Family Story: ‘Facebook … reading posts reading comments watching videos I can loose hours when I have a million other things to do.’

Beth from Twinderelmo: ‘Netflix. So many hours wasted binge watching random American TV shows!’

Tracey from Pack the PJs: ‘TV… the Food Network channel mainly!’

Zoe from Lycra Widow: Cleaning! There’s always a skirting board that needs to be scrubbed or a floor that needs bleaching, I’m terrible at sitting down and doing work on my laptop, and seem to find any excuse to avoid it!’

Pete from Household Money Saving: ‘Music. I will start to go through my phone to find songs that I like, and get completely lost in doing that.’

Emma from Ready, Freddie, Go!: ‘Going in the loft. There’s nothing better than to waste time not putting stuff in the loft than by bringing more stuff down! Forgotten relics.’

Abi from Something About Baby: ‘Writing lists…shopping lists, Christmas lists, packing lists, decorating lists, lists of things I should be doing instead of writing lists….’


What are your favourite means of procrastination?


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#WorkshopWednesday – Three Easy Ways to Monetise your Blog

#WorkshopWednesday – Three Easy Ways to Monetise your Blog

Welcome to #WorkshopWednesday, my weekly feature with a focus on all things blogging! Each week there’ll be tips, tricks and advice on how to get your blog running like a well oiled machine!

Not everyone who writes their own blog wants to monetise and that’s OK, but some people do. Some people have a desire to make a little pocket money from their musings and others aspire to make blogging their full-time job. Whichever one of these categories you fall into, it’s important that you familiarise yourself with the easiest ways to make money from your blog.

Sponsored posts –

Sponsored posts are one of the easiest and most lucrative ways to monetise your blog. Before you begin accepting this type of work though, it’s essential that you know what you’re willing to offer the client. Determine whether they require a ‘follow’ or ‘no-follow’ link and do they want social media exposure? Only do what you’re comfortable with and make sure you’re compensated fairly!

Sell a product –

Maybe you’re a crafty individual who could make and sell beautiful keepsakes, or maybe you have an area of expertise and could write an eBook to help others.  Whatever the product, offering it to your audience is a great way to make money from your blog. The best thing about this is that once the product exists, you don’t have to put too much extra effort in – apart from promotion!

Brand work –

This is one that a lot of bloggers strive to achieve. Working with brands can be a great earner and lots of fun. From sharing their products with your audience, adding advertising banners for them and so much more. Brand work is one of my favourite ways to work as a blogger, it makes all the graft worth it when you get to work alongside some of the best household names!


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#WorkshopWednesday – Easy Ways to Increase Your Domain Authority

#WorkshopWednesday – Easy Ways to Increase Your Domain Authority

Welcome to #WorkshopWednesday, my weekly feature with a focus on all things blogging! Each week there’ll be tips, tricks and advice on how to get your blog running like a well oiled machine!


If your blog is self-hosted, the chances are you’ve heard the term DA bandied around a bit. DA stands for domain authority. It’s a figure between 0-100, that determines the strength of your site in terms of search engine ranking. The higher the number, the better. A good DA takes a lot of hard work and effort to build up, it certainly doesn’t happen over night!


Check your DA score here!


If you’re feeling like your DA isn’t where you’d like it to be, or if you’re struggling to up that all important number, don’t fret! There are easy ways to increase your DA if you’re willing to put the time in. All it takes is a little know how, combined with an extra bit of graft!


Check for broken links regularly –

One of the best ways to increase your DA is to gain quality back links to your site. This often leaves people thinking that the outbound links on their site don’t matter so much, but they do! When Google’s bots are crawling your site and they hit a broken link, they leave. This means that any authority that page may have had, isn’t counted. So, making sure that all of your outbound links are unbroken is a vital element to increasing your DA!

Guest post on relevant sites –

Guest posting is a great way to increase your DA and your readership, but only if the content you write is relevant to you and to the site it will be hosted on. Building up links on sites from every Tom, Dick and Harry won’t necessarily benefit you. Give your site a solid grounding by making quality connections, with similar sites.

Spend time perfecting your internal links –

Google loves a good internal link structure. It makes your site user-friendly and encourages people stay for longer, it also makes it easy for Google bots to crawl your site. Simple things like linking to other relevant posts of your own, as well as making navigation to your home screen and other important areas easy, is the ideal way to make Google happy. Be careful not to stuff too many links in your posts though, they must be carefully placed and relevant!

Make sure your content is optimised –

I know that once the word ‘optimised’ is used, it makes it seem like there’s a mammoth task ahead. Breaking it down though, means optimising your content doesn’t have to be difficult. One of the easiest ways to optimise your content is to make is easy to read. Don’t use fonts that are difficult to decipher and black text on a white background is always best for the bulk of your text. Use variations of your keywords regularly, but not too often, throughout the text. Think about your headings too, use keywords in them to improve optimisation!


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