You may have noticed from my Instagram feed, that this year I’m part of the Johnson’s Baby Ambassador Academy team. It’s been an incredible journey so far. Not only have I met so many fantastic bloggers who are on board, I’ve also had the opportunity to indulge my inner geek and get to grips with the science behind the brand!
Johnson’s products have been our go-to baby essentials ever since our first daughter was born. They were recommended to us by so many people, including my own mother and grandmother, who have used their products on the rest of my family for years. The classics collection, including the baby shampoo from Johnson’s, is my favourite range; it’s so easily recognisable, they’re comforting to use and they smell amazing!
I believe it’s so important to be able to trust the brands, whose products we bring into our homes. As parents, we want to know that our children are being cared for to the best of our ability and that includes what we’re using on their skin. That’s why I’m so excited to be working with Johnson’s Baby this year. They have been there for our family from day one and it’s an honour to get to share the ins and outs of the brand with you all!
Meeting the Johnson’s Baby Team
Our first Ambassador Academy meeting was held in London earlier this year. It was such an exciting day, not only because I got to meet all of the other bloggers in the team, but also because it was the start of an incredible learning journey for me. Johnson’s had bought in the creme de la creme of the science world, the level of knowledge they have in their field is astonishing and I was so ready to listen to everything they had to say.
Unfortunately, there are many common misconceptions where Johnson’s Baby products are concerned. Somewhere along the way, a lot of misconstrued information surfaced and in consequence many facts were blurred and passed from person to person incorrectly. We hear so much scaremongering on the news, in the papers and across social media. It’s often a case of Chinese whispers and all of a sudden, the original story has been blown epically out of proportion.
At our first meeting though, we were given the cold hard facts. Scientific knowledge that can’t be argued with and insight that served to cement my trust in the Johnson’s brand further. Take the issue of parabens for example; they’re an ingredient that so many people are terrified of and one that they actively try to avoid. David Mays of J & J was the main speaker at our meeting and a scientist, he swiftly put to bed these ill-founded ideas about parabens by pointing out that ‘you eat more parabens everyday, than you could ever absorb through your skin’.
Isn’t it ironic that consumers have been avoiding using parabens by discontinuing their use of Johnson’s products, but they have actually been taking in more on a daily basis by just living life. These days Johnson’s Baby products don’t contain parabens. This isn’t because they are harmful, in fact they’re quite the opposite. It’s because consumers have been led to believe they are so dangerous. The lack of parabens in Johnson’s products is purely to address the concerns of the consumer. It seems they’re looking after us in more ways than one.
The most important thing that I took away from my time with the Johnson’s Baby team, is that they spend a great deal of time, money and effort making sure that our children are looked after. They care about the consumer and they want to make sure they’re doing the best they possibly can for our families.
There’s More to Come!
Even though I’ve learnt so much in my short time working with Johnson’s Baby, I also feel like we’ve only just scratched the surface. With more meetings to come, you can be sure that I’ll be back to pass on a few more pearls of wisdom – straight from the horse’s mouth as it were!
Are you a Johnson’s Baby family?