#WorkshopWednesday – How to Use Giveaways to Build up Your Audience

Blogging / Wednesday, August 30th, 2017

Welcome to #WorkshopWednesday, my weekly feature with a focus on all things blogging! Each week there’ll be tips, tricks and advice on how to get your blog running like a well oiled machine!

As a member of the blogging community it’s likely that you see a lot of giveaways popping up as you browse social media. Giveaways are a super way for brands to further their reach, getting their products and/or services out into the world for people to try out and hopefully recommend them to others. Running giveaways isn’t just beneficial for brands, they’re also a great way for bloggers to further their reach, to increase traffic to their blog and to increase follower and subscriber numbers across their social media platforms.

How do you get giveaways from brands?

Getting giveaways from brands is a lot easier than you might think, most of the time all you have to do is ask! Even if the brand or PR don’t mention a giveaway in their initial correspondence, simply asking them if they would like you to host one is usually met with a positive response. It’s a good idea to agree terms here too; will the prize be posted directly? How long will the giveaway run for? Make sure you’re both on the same page so the giveaway runs smoothly!

What products/services should you accept and host?

In theory there’s no restriction to the kinds of giveaways you should accept and host. In reality however, it’s good practice to host giveaways that are relevant to the niche of your blog. That way you’ll attract readers that may be interested in the rest of your content, not just that specific post therefore helping to build up your audience.

How do you host a giveaway?

Hosting a giveaway is really easy if you use widgets such as Rafflecopter or Gleam. Personally I’m a Gleam fan, I find it simple to use and install, I also think that it’s really user friendly when it comes to your audience entering your giveaways.

Setting up a Gleam giveaway is pretty self-explanatory once you’ve created your account. The platform walks you through each step; from setting start and end dates, adding entry options and including your terms and conditions. Once you’ve completed each step, you’re provided with a code to embed the widget into your post. It really is as easy as it sounds!

Adding entry options is a key area when you’re using giveaways to build up your audience.. You can add options such as visiting your Facebook page, following you on Twitter and subscribing to your You Tube channel. This gives you chance to showcase your social media platforms and to hopefully increase your following!

What terms and conditions should you include?

Including correct terms and conditions in your giveaways is essential. Hosting a giveaway doesn’t mean you can just create a competition and promote it across any platform, for anyone to enter by any means you see fit. There are UK regulations that have to be adhered to if you want to make sure that your giveaway is legal. HERE is a really useful article that will help you make sure you’re running your giveaways properly and most importantly, legally!


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44 Replies to “#WorkshopWednesday – How to Use Giveaways to Build up Your Audience”

  1. This is so helpful as i would really like to host giveaways in the future but had no idea what it entails. Will be checking out your link to terms and conditions advice and bookmarking this article. Love your workshops ? X #blogstravaganza

    1. I always include location restrictions on mine and I usually agree that the brands sends the prize direct. That way the last bit is out of your hands! Xx

  2. Thanks this is a very useful post. I have run pruze draws before on my blog but it is always useful to refresh my understanding of the rules. #blogstravaganza

  3. The first time that I ran a giveaway I was shocked as to how much extra traffic I had. I saw a massive increase in followings, something I wasn’t really expecting. I have only asked once, and it was agreed. It is something I need to ask more of. Great tips, thank you #Blogstravaganza

  4. This is a great reminder. I love hosting a giveaway, but often wait for them to ‘come to me’. I should ask for more giveaway opportunities from companies. Thanks for the ‘heads up’! #Blogstravaganza

  5. Great post. I’ve been doing some very successful giveaways recently but I haven’t asked for a prize from brands. You’ve inspired me to try

  6. gleam is definitely my personal favourite, I found it looked more professional than Rafflecopter and allowed more options. Both were a million times better than me trying to do it myself and tot up entries and pick winners though. #blogstravaganza

  7. I love hosting giveaways, they are a great way to find more of your audience too which is always a bonus! And I agree, it is so much easier than you think to get brands to work with you on a giveaway! #blogstravaganza

  8. I’d love to host a giveaway one day, I see them on blogs all the time and think they look great. Definitely pinning this for if/when I ever feel ready!

  9. I did NOT know there were widgets for giveaways! So many brilliant tips here, especially the legal information -so helpful xx #Blogstravaganza

  10. Great post. I have entered into the world of giveaways a few months ago and it has been a wonderful experience. I’m still learning but we’re getting there. Thanks for having me as co-host at #Blogstravaganza this week!

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