Welcome to #WorkshopWednesday, my weekly feature with a focus on all things blogging! Each week there’ll be tips, tricks and advice on how to get your blog running like a well oiled machine!
Instagram has to be my all time favourite social media platform. I absolutely love it and I spend a lot of time trying to build up my account. With the recent algorithm changes though, Instagram is harder to crack than ever before. These changes have seen engagement drop significantly across the board, as the non-chronological feed doesn’t show our follower’s what we’re posting, when we post it!
I know a lot of bloggers who have fallen out of love with the platform since the new algorithm was implemented. This is a real shame, as Instagram can be a great source of traffic and work if you’re a blogger. So finding ways to get around the changes is essential if you want to progress.
My Insta top tip –
This may seem obvious, but one of the best ways to build up your Insta account is to make use of the hashtag. Not just any old hashtags that you fancy though, the right ones to further your reach and to improve your engagement. There are so many hashtags to choose from though, so where do you begin?
Spend some time researching hashtags that are relevant to your niche. Maybe check out what fellow bloggers are using, especially the ones who have good engagement on their posts. You can use up to 30 hashtags per post and I recommend that you make use of them all. It’s essential that you use hashtags that are relevant to your niche, so that your posts are being shown to people who will be interested in your content.
Things to remember –
- Adding general hashtags to your content, such as #happy, will mean that your content could be drowned out by other users as it’s far too popular. On writing this post there were 405,253,691 posts with the tag #happy. Using tags like this can also put you at risk of being shadow-banned, meaning your content won’t show up in the tag feed at all.
- It’s best to use hashtags with a medium number of posts already within the feed. If there are too many they get lost as we discussed above and if there are too little, you won’t reach the wider audience you’re looking for.
- Be sure to interact within the hashtags you decide to use. The more you interact with others, the more they’ll interact with you!