Welcome to #WorkshopWednesday, my weekly feature with a focus on all things blogging! Each week there’ll be tips, tricks and advice on how to get your blog running like a well oiled machine!
If your blog is self-hosted, the chances are you’ve heard the term DA bandied around a bit. DA stands for domain authority. It’s a figure between 0-100, that determines the strength of your site in terms of search engine ranking. The higher the number, the better. A good DA takes a lot of hard work and effort to build up, it certainly doesn’t happen over night!
If you’re feeling like your DA isn’t where you’d like it to be, or if you’re struggling to up that all important number, don’t fret! There are easy ways to increase your DA if you’re willing to put the time in. All it takes is a little know how, combined with an extra bit of graft!
Check for broken links regularly –
One of the best ways to increase your DA is to gain quality back links to your site. This often leaves people thinking that the outbound links on their site don’t matter so much, but they do! When Google’s bots are crawling your site and they hit a broken link, they leave. This means that any authority that page may have had, isn’t counted. So, making sure that all of your outbound links are unbroken is a vital element to increasing your DA!
Guest post on relevant sites –
Guest posting is a great way to increase your DA and your readership, but only if the content you write is relevant to you and to the site it will be hosted on. Building up links on sites from every Tom, Dick and Harry won’t necessarily benefit you. Give your site a solid grounding by making quality connections, with similar sites.
Spend time perfecting your internal links –
Google loves a good internal link structure. It makes your site user-friendly and encourages people stay for longer, it also makes it easy for Google bots to crawl your site. Simple things like linking to other relevant posts of your own, as well as making navigation to your home screen and other important areas easy, is the ideal way to make Google happy. Be careful not to stuff too many links in your posts though, they must be carefully placed and relevant!
Make sure your content is optimised –
I know that once the word ‘optimised’ is used, it makes it seem like there’s a mammoth task ahead. Breaking it down though, means optimising your content doesn’t have to be difficult. One of the easiest ways to optimise your content is to make is easy to read. Don’t use fonts that are difficult to decipher and black text on a white background is always best for the bulk of your text. Use variations of your keywords regularly, but not too often, throughout the text. Think about your headings too, use keywords in them to improve optimisation!