Welcome to #WorkshopWednesday, my weekly feature with a focus on all things blogging! Each week there’ll be tips, tricks and advice on how to get your blog running like a well oiled machine!
A media kit is a document that showcases who you are as a blogger, what services you provide and how much you charge for them. If you’re a blogger that intends to monetise their blog, then having a media kit to hand is essential for sending to brands and PR’s at their request. It doesn’t have to be a huge document, offering reams of information. A short, to the point account of who you are and what you can offer the brand will suffice.
Personally, I think Canva is a super way to create documents like this. It’s simple to use and allows you to add a little design so that you’re media kit matches your branding. It also allows you to save documents in PDF format, making it perfect for sending straight over to the people who may want to work with you!
What Should Your Media Kit Include?
An introduction –
The best way to start your media kit is to include an insight into who you are and what your blog is about. Think about who your target audience is and the value you offer them. Include information about the journey of your blog and what you’ve achieved so far. Humbly outline your successes, letting brands know that you’re a contender and that you’re blog is going places.
Your stats –
In this section include all the significant numbers that you’ve spent time building up. Facebook page likes, Twitter followers and so on. Don’t be too worried if some platforms have lower figures than others, it still counts as reach and it shows your working towards building up your following further.
It’s a good idea to include your domain authority here too and the number of monthly visitors to your blog.
Brands you’ve previously worked with –
This is super important to show that you’ve worked with brands before and that you’re familiar with how the process works.
Your services and rates –
Think about what services you’re willing to offer and how much you’ll charge for them, separately and as part of a package. I have a rate card that includes everything from sponsored posts right down to single tweets. Having a rate card doesn’t mean that there isn’t room for negotiation. It just gives you a starting point, letting brands and PR’s know that you know your worth and won’t be working for nothing.
Contact information –
Does what it says on the tin – email address, social media handles etc. Make it easy for them to get in touch and find you!
Including testimonials is a great way for brands to get a little insight into the service they’re going to get from you. A couple of positive testimonials could mean the difference between getting the gig and the brand moving on to someone else.