Building a following on social media isn’t easy, building and engaged following is even more difficult. It can take hours and hours of work to build a following. If that’s your aim though and you aren’t afraid of putting the hours in, here are a few tips that I put into practice to get my Instagram account off of the ground.

Now I’m not professing to be any kind of expert but in the year I started my blog, I went from zero followers to a respectable 10.2k. In the grand scheme of things this may be relatively small fry, but Rome wasn’t built in a day right? I love Instagram, it’s my little happy place and hopefully my feed reflects that. Here’s how I make it work for me:

Post good quality images –

I think this goes without saying.  No one wants to look at a blurry image, with poor lighting. I’m not saying you should head out and take a photography course, but common sense prevails. Take images with a decent camera, be it your phone or otherwise, get the lighting right and don’t be afraid to use filters! I am personally all for the ‘real life’ images, but that doesn’t mean I don’t still crop and filter. Posting a few good quality images a day, is better than clogging your feed with mediocre snaps. Spend some time on the ones that you love most and send those out with pride.

Good quality images will stand out to other users for the right reasons!

Research and use relevant #’s –

Whatever your niche, there are hashtags to compliment it. Do a little research and find out what hashtags you should be using, a simple Google search will point you in the right direction.  It’s taken me a little while to get my tags right and I still swap and change a few from time to time, but to make sure your images are hitting the right audience this is a must!

Engage within the relevant #’s –

Once you’ve found the hashtags that are relevant to you, it’s time to start engaging. Follow similar accounts, like their images and don’t be afraid to comment. Show the community that you’re a good team player. Spend some quality time building relationships with other users. Like I said it takes hours of work, but hard work pays off.

Be yourself –

There are so many different themes out there in the Instagram world, it wouldn’t do for us all to be the same. The key to success is being yourself, don’t try to copy themes or drool too much over how another user rocks their feed. Stay true to yourself and have confidence in what you post.


Most of all, just stick at it! Don’t be put off by the rise and fall of numbers, it happens. Follow these tips, keep putting the work in and the results will begin to show in no time!