How to Build an Engaged Instagram Following

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Building a following on social media isn’t easy, building and engaged following is even more difficult. It can take hours and hours of work to build a following. If that’s your aim though and you aren’t afraid of putting the hours in, here are a few tips that I put into practice to get my Instagram account off of the ground.

Now I’m not professing to be any kind of expert but in the year I started my blog, I went from zero followers to a respectable 10.2k. In the grand scheme of things this may be relatively small fry, but Rome wasn’t built in a day right? I love Instagram, it’s my little happy place and hopefully my feed reflects that. Here’s how I make it work for me:

Post good quality images –

I think this goes without saying.  No one wants to look at a blurry image, with poor lighting. I’m not saying you should head out and take a photography course, but common sense prevails. Take images with a decent camera, be it your phone or otherwise, get the lighting right and don’t be afraid to use filters! I am personally all for the ‘real life’ images, but that doesn’t mean I don’t still crop and filter. Posting a few good quality images a day, is better than clogging your feed with mediocre snaps. Spend some time on the ones that you love most and send those out with pride.

Good quality images will stand out to other users for the right reasons!

Research and use relevant #’s –

Whatever your niche, there are hashtags to compliment it. Do a little research and find out what hashtags you should be using, a simple Google search will point you in the right direction.  It’s taken me a little while to get my tags right and I still swap and change a few from time to time, but to make sure your images are hitting the right audience this is a must!

Engage within the relevant #’s –

Once you’ve found the hashtags that are relevant to you, it’s time to start engaging. Follow similar accounts, like their images and don’t be afraid to comment. Show the community that you’re a good team player. Spend some quality time building relationships with other users. Like I said it takes hours of work, but hard work pays off.

Be yourself –

There are so many different themes out there in the Instagram world, it wouldn’t do for us all to be the same. The key to success is being yourself, don’t try to copy themes or drool too much over how another user rocks their feed. Stay true to yourself and have confidence in what you post.

 

Most of all, just stick at it! Don’t be put off by the rise and fall of numbers, it happens. Follow these tips, keep putting the work in and the results will begin to show in no time!

 

Choosing pretty flowers 🌺 who doesn't love a #nationaltrust plant sale? #flowers

A post shared by Inspire•Blogging for Beginners (@thetaleofmummyhood) on

 

 

18 Comments

  • Sophie June 14, 2017 at 6:40 pm

    This is great advice thanks so much for sharing

    Reply
    • The Tale of Mummyhood June 15, 2017 at 1:00 pm

      Thanks for stopping by x

      Reply
  • anywaytostayathome June 14, 2017 at 8:51 pm

    I love your IG feed, you’ve done so well with it, thanks for the tips #bestandworst

    Reply
    • The Tale of Mummyhood June 15, 2017 at 12:59 pm

      Thankyou! xx

      Reply
  • and Jacob makes three June 15, 2017 at 4:45 pm

    Great tips. I’m working on my IG at the moment. I aspire to have as many followers as you! #fortheloveofBLOG

    Reply
    • The Tale of Mummyhood June 15, 2017 at 7:34 pm

      It’s a great platform, you’ll get there! x

      Reply
  • Mom Of Two Little Girls June 15, 2017 at 5:12 pm

    Great tips. I need to use better hashtags that’s for sure.
    #fortheloveofblog

    Reply
    • The Tale of Mummyhood June 15, 2017 at 7:35 pm

      It’s amazing what difference a hashtag makes! x

      Reply
  • Helen Gandy June 15, 2017 at 5:58 pm

    Fab advice, I’ve been working on my Insta and photos and that and Facebook are tough nuts to crack, thanks for linking up to this weeks #bestandworst please do stop by again.

    Reply
    • The Tale of Mummyhood June 15, 2017 at 7:35 pm

      They really are! Thankyou! x

      Reply
  • Aleena Brown June 15, 2017 at 11:35 pm

    Really great advice, and I love your feed… I’ve managed a relatively miniscule 1k in 6 months, but I can live in hope haha!! #fortheloveofBLOG

    Reply
    • The Tale of Mummyhood June 16, 2017 at 2:56 pm

      Ah thankyou, it will come! x

      Reply
  • Burnished Chaos (@BurnishedChaos) June 17, 2017 at 4:55 pm

    Great tips, I’m loving getting more involved in Instagram x
    #fortheloveofBLOG

    Reply
    • The Tale of Mummyhood June 18, 2017 at 9:17 am

      Thankyou! X

      Reply
  • Kelly June 18, 2017 at 6:55 am

    Great tips, I love Instagram and these are spot on. Thanks for linking up to #fortheloveofBLOG x

    Reply
    • The Tale of Mummyhood June 18, 2017 at 9:20 am

      Thankyou! X

      Reply
  • Becky, Cuddle Fairy June 19, 2017 at 1:39 pm

    I used to adore Instagram until Facebook took it over, I find it harder to get as good of a reach as I did before. Your tips are fantastic, it’s all about the good quality photos & the hashtags 😉 Thank you for sharing with us at #BloggerClubUK x

    Reply
    • The Tale of Mummyhood June 20, 2017 at 8:02 pm

      Thankyou! x

      Reply

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